Vertigo Creative | Slater Harrison & Co Ltd
Vertigo; great ideas in branding, promotion, new media, packaging, exhibitions, museums and many other areas of marketing.
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Slater Harrison & Co Ltd

Slater Harrison has produced beautifully crafted papers and boards for over 90 Years.  We have been working with them branding their new product ‘Centura Reflect’ ready for its launch in October 2019. It is a metal effect paper and board range with the difference that it is truly recyclable and sustainable, which is new and unique in the paper and board market.

 

We worked on the themes of reflections/metallic/environment with the aim of showing the possibilities for the product and how it works with Litho and Digital printing. We wanted to explore the technical opportunities of how colour inks could look on the metallic surface of this product and how the board could be used for packaging, retail and display. It had to dovetail with existing product ranges but as the launch pack would be sent to new customers, it needed to introduce Slater Harrison, their heritage and existing product range.

 

“This was the first job that we had given to Vertigo and involved the design and launch of a new product line. From day one we received excellent service, and were kept up to date with progress throughout the project. We were very impressed with the professionalism & attention to detail and look forward to working with them again in the future.”

Tony Myers, Account Manager, Slater Harrison & Co. Ltd

Project

Identity and the marketing literature for Centura Reflect. A new sustainable metallic paper and board

Category
Brand identity, Packaging